Brand Building

When executed effectively, websites are effective at building brand differentiation, accessibility and loyalty, assisting existing customers and generating new customers.

Methodologies:

4 Net Solutions will provide an evaluation of your website and suggestions for improvement with respect to:

  • Meeting the current objectives of your website

  • Where you stand with respect to your competitors (traffic, length of visits, incoming links, web presence, rankings on search engines, etc.)

  • Driving desired actions from users

  • Providing a true brand experience

  • Creating an engaging, interactive, informative and helpful customer experience

  • Creating an opportunity to expand customer relationship

  • Appealing to multiple customer segments

  • Providing detailed information about products - more than typically available offline

  • Generating leads

  • Performance metrics

  • Navigation structure

  • Additional Internet marketing opportunities

Measuring Success of a Brand Equity Plan

Moving the customer from brand awareness to brand insistence will reflect the growth of brand value.

Factors influencing brand insistence:

  • Awareness

  • Accessibility

  • Value

  • Relevant Differentiation

  • Emotional Connection

Resulting in:

  • Decreased price sensitivity

  • Increased customer loyalty

  • Increased flexibility for growth

  • Increased market share

  • Increased company value

Email Marketing

Email marketing remains one of the best ways to reach your target audience, both potential customers and current customers. Lack of follow-up with your audience hurts sales, retention, and is one of the biggest struggles.But with an opt-in email marketing campaign, follow-up can go from a pain to a pleasure. 4 Net Solutions helps organizations like yours design creative and trackable email marketing campaigns.

Strategic Planning before Email Marketing

We take into consideration your audience, your message, and your company to determine whether email marketing is a good fit. If so, we plan out a detailed email marketing strategy just for you.

Email List Building

Our top priority is building a very targeted opt-in email list for your company. 4 Net Solutions will help you develop a compelling free offer which will help build your list with potential customers who want to hear from you. Part of our process is adding an opt-in form to your website and creating landing pages to help quickly build your opt-in list.

Creative Email Marketing

With email marketing sometimes you need to get your message across effectively with a small space. Our email templates are custom designed to match your current brand and fit the quirky requirements of email. We will even go the extra step to test your custom design in all of the email browsers such as Gmail, Yahoo, and Outlook.

Automation of Email Marketing

Email marketing can actually help you work less through automation. Wouldn't you love to follow up with your prospective customers automatically without having to think about it? Automatically send an email based on a key date such as a birthday? 4 Net Solutions will build time delayed follow-up sequences to put your marketing on auto-pilot.

Email Marketing Campaign Administration

4 Net Solutions uses the top email marketing solutions to track opt-outs, remove incorrect addresses, and ensure high deliverability. We also provide you access to your account, so you can use our customized templates to send out e-mails as needed.

Measurement is Mandatory

Measuring your marketing success is part of our brand promise. Every e-mail marketing campaign is tracked, and you'll see how well your campaigns convert, and engage those that respond. We track open rates, click rates, opt-out rates, and bounce rates for each campaign you send. Also, we can run a report to see the list of people who opened, clicked, opted out, or whose email address bounced. This information allows us to test and tailor future campaigns for maximum profits.

Testing – Where It All Comes Together

Measurement without testing is like planning without acting. The goal of testing is to crown winners and weed-out losers. 4 Net Solutions tests to find the best mix of design, message and call-to-action for your e-mail marketing campaigns. This helps us to continue your e-mail opt-in rates and grab more conversions (inquiries, sign-ups, leads or sales) for your company.

Pay Per Click Advertising (PPC)

If you need an immediate increase in targeted website traffic, turn to 4 Net Solutions for Pay Per Click in Spokane. Also called PPC, "paid search" and "paid online advertising," Pay Per Click is a highly targeted online advertising medium that can be customized for any industry or market.

Pay Per Click ads are shown as "sponsored sites", "sponsored links" or "Ads" in search engine results alongside or above the free, "organic" listings. There are a number of benefits associated with paying for PPC ads.

First, is the speed. You get immediate high placement without the wait often required to see results from organic search engine optimization.

Second, with proper tracking, you can accurately measure your ROI, all the way back to the keywords you're bidding on. With a fixed budget, this means you can divert spend from low to high ROI keywords and immediately increase return.

Third, most of the variables in a PPC campaign can be controlled and used for testing. For example, besides being able to test the particular message in your ads, you can also control the geographical area where your ads are shown (e.g. only in greater Spokane area), when (what days and times) they are shown.

PPC online advertisers set their own monthly budget of any level and are only charged when someone clicks through the ad to visit the advertiser's website.

Pay Per Click online advertising can be extremely effective in delivering fast, qualified leads. For maximum website marketing benefits and the greatest return on investment, a pay per click campaign is often combined with long-term organic SEO services.

Setup & Campaign Management of PPC

4 Net Solutions will provide expert set up and management of Pay Per Click campaigns.

Before beginning your PPC campaign, we meet with you to fully understand your goals and target market. What are your primary objectives? What are your major demographics, and what are their preferences? What are the sales and profitability figures behind your products and services? Are you targeting a local or national segment?

Based on this research, your 4 Net Solutions will:

  • Select the ideal keywords to bid on

  • Write creative copy for your ads

  • Dial-in your initial bids and settings

  • Setup analytics, conversion and call-tracking (if applicable)

  • Actively manage your campaign, based on your cost-per-lead or cost-per-sale thresholds

Search Engine Marketing (SEM)

By most people's standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them.

I worked for three years as a webmaster. Ask a dozen people to define that term, and you'll get a lot of different answers. A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizers. Or s/he may perform all or some of those duties alone.

The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM -- search engine marketing. In my opinion, there is a big difference between the two.

SEO ans SEM: Two names for the same thing?

I see SEM as a rather broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

Aspects of search engine marketing which I would consider to be outside the realm of search engine optimization include the following:

Paid Inclusion

This is simply the practice of paying a search engine or a directory to add a site to its database immediately, rather than setting up that site so that it will be found by the search engine spiders on its own. In the case of some search engines and directories, paid inclusion is the only way to get listed. For others, it's presented as an option. If you're willing to pay, your site will be listed sooner. It's also a useful practice if you wish to make frequent changes to your content, because your site will be spidered more often and you will be able to test how changes affect your ranking.

Traditional Ads

This involves placing paid advertising on the search engine result pages (SERPs). Normally, these ads appear based on the keywords entered into the search engines, and one is charged based on the number of impressions, i.e. appearances, of the ad. In other words, you pay whether the ad sends anyone to your web site or not.

Pay-Per-Click (PPC) Advertising

PPC ads are simple enough to look at. They're text-only. PPC ad campaigns are completely controlled by the advertiser. You decide which keywords should bring up your ads, you write the copy, and you decide how much you want to pay. And, as the name indicates, you only pay for an ad when someone clicks it and is brought to your site. There are two main networks of PPC ads, run by Google and Overture, and each has its own advantages and disadvantages, but in both cases, one should be prepared to spend a great deal of time (and money) monitoring and adjusting such a campaign.

The Advantages of These Practices

In contrast to pure SEO, these SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, and you don't have a problem with spending a lot of money, this may be the way to go.

The Disadvantages

You knew this was coming, didn't you? Think about it this way: you've spent your time and money to bring people to your web site. What will they see when they get there? You've convinced them, at least for the moment, that your site is worth visiting, so they're expecting to find exactly the information they were seeking. Is it easy to find? Is it there at all? You only have a few seconds to convince them that your site can deliver what they want. Will your visitors, failing to find what they're looking for, click their browser's back button and try another site?

Your site has to be ready for your visitors. It needs to be written, structured, and coded in such a way that the information is clearly laid out and easy to find. If it isn't, your site will either be immediately forgotten by visitors, or worse, it will be remembered as one that fails to deliver.

SEO First

No SEM campaign is complete without SEO. Moreover, since the purpose of SEO is to make the site better for both search engines and users, you may find that it will suffice on its own. In any case, the advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site.

Social Media Marketing (SMM)

The advertising opportunities afforded by Social Media Sites are astounding. Considering the ease of use, the low costs, and the massive built-in audiences, no business can afford not to take advantage of the advertising avenues afforded by sites like Facebook, Twitter, and MySpace. Social Media Marketing and Optimization has now become an integral part of any successful advertising campaign.

Social Media Marketing provides a measurable, effective, and creative way to drive traffic to your site and promote your brand that is basically free. But it takes an experienced and knowledgeable partner to maximize your investment in Social Media Optimization. By creating a robust Social Media strategy, we can access the markets of hundreds of millions of potential consumers that regularly use Social Media Sites.

• Leverage the power of social networking to drive traffic to your site

• Build a community around your brand, product, and/or service.

• Generate awareness, promote brand loyalty, and create a buzz.

• Reach out to your target demographic and drive them to your site

• Increase the link ability of your site with tags, bookmarking, and inbound links

• Help your SEO rankings with site links and keywords

• Increase visibility in social media searches on custom search engines

• Establish 'word of mouth' advertising so others freely do the advertising for you

My Strategic Social Media Marketing and Optimization Process:

Step 1 - Strategy

My Social Media Optimization experts begin by determining the shape, look, and feel of your online presence. We develop a strategy for each of the top Social Media sites and establish clear marketing goals for each.

Step 2 - Design

I will create your profiles for each of the top Social Media sites based on the agreed upon strategy. Each profile will reflect the attitude of your company, service, and/or product and contain interesting, useful, or entertaining content (blogs, videos, etc) that will promote interest among Social Media networks.

Step 3 - Optimization

To maximize your Social Media Marketing efforts, we optimize your content by increasing the ease of tagging, bookmarking, and rewarding inbound links. We build a community and attract friends and members by promoting your content and seeking out relevant visitors.

Step 4 - Monitor

As your online presence grows, we monitor the increased traffic to your site – who is visiting, how long they are visiting, and where they are coming from. We also observe visitor input on your social media profiles to gain feedback and insight.

Step 5 - Analysis

As new data arrives, we adjust and readjust your social media campaign to take full advantage of the latest Internet trends. We constantly reevaluate goals and strategies to maximize your Social Media efforts.