Brand Building

When executed effectively, websites are effective at building brand differentiation, accessibility and loyalty, assisting existing customers and generating new customers.

Methodologies:

4 Net Solutions will provide an evaluation of your website and suggestions for improvement with respect to:

  • Meeting the current objectives of your website

  • Where you stand with respect to your competitors (traffic, length of visits, incoming links, web presence, rankings on search engines, etc.)

  • Driving desired actions from users

  • Providing a true brand experience

  • Creating an engaging, interactive, informative and helpful customer experience

  • Creating an opportunity to expand customer relationship

  • Appealing to multiple customer segments

  • Providing detailed information about products - more than typically available offline

  • Generating leads

  • Performance metrics

  • Navigation structure

  • Additional Internet marketing opportunities

Measuring Success of a Brand Equity Plan

Moving the customer from brand awareness to brand insistence will reflect the growth of brand value.

Factors influencing brand insistence:

  • Awareness

  • Accessibility

  • Value

  • Relevant Differentiation

  • Emotional Connection

Resulting in:

  • Decreased price sensitivity

  • Increased customer loyalty

  • Increased flexibility for growth

  • Increased market share

  • Increased company value