Social Media Marketing (SMM)
The advertising opportunities afforded by Social Media Sites are astounding. Considering the ease of use, the low costs, and the massive built-in audiences, no business can afford not to take advantage of the advertising avenues afforded by sites like Facebook, Twitter, and MySpace. Social Media Marketing and Optimization has now become an integral part of any successful advertising campaign.
Social Media Marketing provides a measurable, effective, and creative way to drive traffic to your site and promote your brand that is basically free. But it takes an experienced and knowledgeable partner to maximize your investment in Social Media Optimization. By creating a robust Social Media strategy, we can access the markets of hundreds of millions of potential consumers that regularly use Social Media Sites.
• Leverage the power of social networking to drive traffic to your site
• Build a community around your brand, product, and/or service.
• Generate awareness, promote brand loyalty, and create a buzz.
• Reach out to your target demographic and drive them to your site
• Increase the link ability of your site with tags, bookmarking, and inbound links
• Help your SEO rankings with site links and keywords
• Increase visibility in social media searches on custom search engines
• Establish 'word of mouth' advertising so others freely do the advertising for you
My Strategic Social Media Marketing and Optimization Process:
Step 1 - Strategy
My Social Media Optimization experts begin by determining the shape, look, and feel of your online presence. We develop a strategy for each of the top Social Media sites and establish clear marketing goals for each.
Step 2 - Design
I will create your profiles for each of the top Social Media sites based on the agreed upon strategy. Each profile will reflect the attitude of your company, service, and/or product and contain interesting, useful, or entertaining content (blogs, videos, etc) that will promote interest among Social Media networks.
Step 3 - Optimization
To maximize your Social Media Marketing efforts, we optimize your content by increasing the ease of tagging, bookmarking, and rewarding inbound links. We build a community and attract friends and members by promoting your content and seeking out relevant visitors.
Step 4 - Monitor
As your online presence grows, we monitor the increased traffic to your site – who is visiting, how long they are visiting, and where they are coming from. We also observe visitor input on your social media profiles to gain feedback and insight.
Step 5 - Analysis
As new data arrives, we adjust and readjust your social media campaign to take full advantage of the latest Internet trends. We constantly reevaluate goals and strategies to maximize your Social Media efforts.