Flash

Most people think of Flash as giving "pretty pictures" (or perhaps these days "annoying intros") but in fact Flash offers developers a sophisticated programming environment that is optimised for the display of graphical information and which is tailored for operation over the Internet.

Flash makes use of Vector graphics to specify images. These describe a picture in terms of shapes and key points rather than pixel-by-pixel. The Flash player which is available to over 98% of users, downloads the picture description, and then draws it itself. Because of this Flash files are much smaller, and combined with the drawing ability, ideally suited to animation. The small size of Flash files means we can achieve faster downloads, and that we can get in more detail in the same bandwidth.Within the Flash player it is possible to describe an image as a series of pictures layered on top of each other. Again, this enables us to split an animation into separate layers and to allow the user to decide which they need to download. Even if they download all the data, because Flash is interactive we can add menus and buttons that allow users to toggle the display of each layer on and off.

Because Flash offers a programming environment, we can do so much more. For example we can add pan and zoom functions. So as well as being able to toggle layers on and off, you can tailor the view of that data to meet your particular needs. And because this is all being done inside the Flash client, you can do all this without maintaining your link to the Internet, saving on connection costs and further download costs.

Graphic Design

Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you "send" it? You could tell people one by one or broadcast by radio or loudspeaker. That's verbal communication. But if you use any visual medium at all-if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout-you are using a form of visual communication called graphic design.

How Important is Your Logo?

Your Logo is only the foundation of your company's identity, how important can that be? It separates the professional from the amateur and helps define trust in the mind of the viewer. Our logo designers have a complete understanding of branding and market trends, but also strive to understand your specific goals and visions when designing your brand image. The end result is a stunning logo that you are not only happy with but effectively defines your brand image separating it from the competition.

Will I Own my Logo Files?

It's your logo! Once we complete the Corporate Logo Design project we will then provide you with all final files that you would need for printing, scaling and web usage. These files include vector source files of your logo (EPS and AI). These are the files your printer or sign maker will be looking for. They can be scaled up or down with out losing sharpness. We also provide you with a JPG format for use on the web or in a word document etc.

My Logo Design Guarantee.

I guarantee your satisfaction! How can we do that? Because if my clients aren't happy I'm out of business. I pride ourselves on the business relationships that I build and will work closely with every client to make sure that what you get is exactly what you want. You can have confidence in Pixel for your logo design project or any other graphic design or website design project.

Photography

When a company hires a pro photographer they get far more than an image file. They get the benefit of the photographer's experience, creativity, knowledge and insight. Essentially a company is not just paying for an image they are paying for that particular photographer's skill and ability.

With the current economic situation business is more competitive than ever before and a lot of companies are selling similar things. How can they make themselves stand out? The only way is to push their brand, to have something unique and instantly recognizable in the market place. So a style of imagery which is in line with the company's brand needs to be developed and kept consistent.

A company cannot differentiate itself by downloading a variety of images from a stock library and trying to shoe horn them into their corporate brand. These images may well be gracing the adverts and brochures of their competitors too. The only way to get a truly unique image is to commission it or pay a stock library for exclusive rights, which would probably turn out more expensive than hiring a photographer in the first place.

A good professional photographer will take a brief and analyze the requirement in the context of what the client wants to achieve. The photographer will develop an understanding of the brand and how the company wants to portray itself, what makes it unique.

When it comes to the actual day of the photo shoot the ability to make last minute changes and explore spur of the moment creative opportunities can be invaluable. The client will also have excellent control over the quality of the final image. The client's creative team working together with the photographer means more brain power, skill and experience are brought to bare on solving the core issue of how to sell the product and market the company effectively through visual media.

Littering a company's website, brochure and sales leaflets with 1$ stock library images can cost that company a lot more than using a professional photographer because of the damage it can do to the brand, corporate identity and the image of the company. And when you think of the costs of designing, printing and delivering a marketing campaign then the cost of hiring a photographer is fairly small in the overall budget.

Hiring a good professional photographer is the only solution for a company that wants exclusive photographic imagery that sets it apart from competitors.

Unfortunately individual photographers are up against huge corporate stock library marketing machines when it comes to persuading agencies, designers and companies to make the right choice. But if we speak with one voice and consistently push the benefits forward of using a professional photographer we can hopefully start to redress the balance.

Video

"Should I add a video to my website?" "What benefits are there to posting a video on my website?" "Is a video even important to my website success?"

Just about everyone realizes that the Internet is becoming video driven. But unfortunately most people over the age of 20 don't realize just how much so. More and more people are becoming spoiled (for lack of a better term) by video. In other words they literally demand it. You absolutely need to have a website video!

Major search engines have made a remarkable discovery – the bounce back rate (the rate at which people enter a site and then immediately hit the BACK button and leave without doing anything) for any given site is pretty high. Nearly 90%. That means 9 out of 10 people leave your site immediately. Why? Mostly because they don't see what they were looking for right away and go back to the search page that referred you. Only 1 in 10 stay. Now here is what Google and other search engines discovered – that rate drops to 60% when there is a video on your home page. That means 4 out of 10 people stay if a video plays when they arrive. FOUR times as many people stick around.

You don't need a marketing degree to figure out that if four times as many people stay on your site that means four times as many people are getting your message. That is a huge increase. Wouldn't you like to increase your revenues 400%? I know I would!

It is the Youtube multimedia age. People want to be entertained and educated at the same time. I call it "edutainment". They want to find out about what you do quickly and in a fun way. That way is video, a quality video that informs and entertains your web audience.

Here are some other Stats on video:

As already stated, 90% of surfers back out of a text site in 4 seconds, versus 60% if a video is on the home page. A 400% increase in retention if video is present. Surfers linger for an average of 42 seconds on a text site versus 5 minutes 50 seconds on a video site. That is an 833% increase if video is present.

Zappos,com, the record breaking online retailer with over one BILLION dollars in sales claims that products with video out sell products with static text and picture pages by over 35%, and OnlineShoes.com claims a 45% increase in sales of video backed products versus static text pages.

Emarketer studied multiple product sites and concluded a 35% increase in sales conversions of products and services that had video demos, tours, or instructions instead of static pages.

Google openly "hints" that webpages with video get higher search engine rankings.

Google polled thousands of random surfers 18-40 years of age and found:

78% said that video was far more influential to their buying decision than static pages. 64% of those polled said they took some kind of action because of the video either by forwarding the video, talking to friends and family about the video, going to a retail location to see the product itself or out right purchased the product or service online.Google also has stated that a web surfer is 300% more likely to press a PLAY button and watch a product video than to click a "Learn More" button or jpeg image. 300 percent more!

But be forewarned. Just any video will not do. Today's web audience is savvy and has high standards. If your website video isn't professional and looks like you threw it together, that will have the reverse effect and actually push potential clients and customers away. So put the Flip camera down, that isn't going to save you.

Take a look at what your competitors are doing. If they're not using website video? All the better for you! You can be the first. But look around the web and see what other companies are doing to promote themselves with video on their website. Take note at your own reaction when you see something that makes you pay attention, and when it makes you shake your head and go "That's just lame!" Trust me, you will see plenty of both.

Quality website video and business video production has never been more affordable as it is now. Technology has lowered the costs of cameras and equipment for video professionals and that is reflected in price of production. If you want to stay competitive online you simply must have an engaging video about what you do. In fact, it will most likely increase your sales. In 10 years of doing online video work, every single client I have ever had says their video paid for itself many times in the business it generated them.