The reality is if your company provides unique products or services, you should be blogging. (And if your company doesn't, you should probably consider a career change.)
Of course, the overall return on investment on a blog will vary from business to business. But there are 6 fundamental benefits to corporate blogging that should not be overlooked:
Gain Visibility as a Thought Leader
Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. You don't have to refute one of Einstein's theories to get respect. For example, a summary of recent trends in your industry, or a reaction to a recent news article can be extremely effective blog posts.
Engage Customers in a Dialogue
If you blog using a solid blogging engine, readers will have the option to comment on each article. Folks who comment on your blog may be sales leads, or they may just challenge or support your views. Either way, comments beget comments, and you will soon be at the center of an industry-relevant dialogue with customers and partners.
Every Blog Article is an SEO Opportunity
The much-discussed "long tail" of search refers to highly specialized, low-traffic search terms that represent a significant amount of total searches. Translation: lots and lots of people are searching online for lots and lots of random things. You can't realistically optimize your site for every long tail search term, but you can certainly write blog posts targeting niche keyword phrases that are likely to draw highly qualified prospects. For example, blog a reaction to a speaker in your vertical at a local tech conference. You may not draw much natural search traffic, but there is a good chance your blog will rank well very soon for searches like "vertical + conference + speaker + city", and those visitors may be highly interested in your reaction to the speech.
Blogs Are Link Bait
Very few websites or bloggers will link to the "products and services" page on a corporate website. People don't link to corporate advertisements. On the other hand, a good blog article is an industry-specific insight or a thoughtful critique. Blog articles garner links because they are interesting, informative, and not overly corporate or sales-focused. The benefit to you is that more links means better search engine rankings and more site traffic, which translates into more sales leads.
Humanize Your Brand
Blogs offer an opportunity for a company to present its insightful, helpful, thoughtful side. Through a blog, prospects will get a sense of your company's people, culture, and vision. Blogs are an opportunity to provide a less antiseptic view of your company that is more personal and less "corporate". Blogs can humanize your brand.
In Google, Fresher Content = Better Website
Google will periodically crawl websites looking for new and updated content. In general, it is better to have Google crawl your site as often as possible. Sites that get crawled more often have more frequent updates and more authority. Blogging consistently ensures there will be fresh content on your site.
Despite these reasons why companies should be blogging, the same 2 objections surface time and time again:
I Don't Have Time to Blog
The truth is you don't have time *not* to blog.
You probably already write blog articles, you just don't call them that. Blogs are the new email newsletters. Most anything that could go in your newsletter can go in your blog. You can still send the content out via email, and readers can subscribe to your blog to get posts via email. Portions of white papers can also make excellent blog articles. But a blog is better than a newsletter or a white paper because readers can join the debate and be positioned to respond to other "calls to action" you may place adjacent to or within posts. In addition, readers will be able to navigate your blog to read older articles that would otherwise be in a deleted newsletter or white paper. Best of all, each blog article you post will provide lasting benefit because it is a web page that can be optimized, indexed, and drawing natural search traffic for you ad infinitum.
In addition, quality blogging engines can support multiple authors, so more than one leader in your organization can post articles. This takes the pressure off any one individual. And remember that a good blog post might just draw a parallel between two or three recent articles, or suggest an explanation for a puzzling industry phenomenon. A good article doesn't have to be a PhD thesis.
What if My Customers Actually Find Out What I'm Thinking?
Some professionals don't like the idea of blogging because it means relinquishing control over some elements of the corporate brand. A blog is less formal than a press release or an official marketing message, and the comments left by readers cannot be predicted. The point here is... too bad! In today's world, consumers have access to thousands of opinions about your brand, and thousands of articles, commentaries, product reviews, etc. that will certainly impact the buying decision. The idea that you can control exactly how your brand will be perceived or keep consumers in the dark is outdated. The truth is your best option is to engage customers in an honest, open dialogue. Be confident that transparency is the best policy, and customers will reward your candor.
In closing, get out there and blog!
If you thought Facebook was just a fad, think again! Here are some powerful numbers to show that Facebook is crucial for businesses looking to develop themselves into industry powerhouses.
Facebook.com average user figures and facts:
Average user has 130 friends on the site
Average user sends 8 friend requests per month
Average user spends an average 15 hours and 33 minutes on Facebook per month
Average user visits the site 40 times per month
Average user spends an 23 minutes (23:20 to be precise) on each visit
Average user is connected to 80 community pages, groups and events
Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile device each day
More than 30 billion pieces of content are shared each day
Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
Facebook generates a staggering 770 billion page views per month
*Source: facebook.com, pingdom.com
Facebook Marketing and Management is an essential strategy that gains additional exposure and improves your viral marketing results. It was initially built for college students and has grown into one of the most popular social networking websites of all times. In fact it's ranked as the largest social network and is now open to anyone and everyone with more than 600 million users. Facebook allows users to create profiles which leads to promoting and by doing so; one can interact with other Facebook members, write blogs, join groups and post multimedia.Interestingly enough, a large and growing portion of demographics are spending more time on Facebook and less on other forms of media. Adults, professionals, and people from all over the world are engaged in Facebook.
Having a Facebook page is an essential strategy in Facebook Promotion which results in a large following of friends to convey your message through the Internet's most popular social networking website. Similar to MySpace, we can create a "fan page" that will allow users to get up-to-date information on your company and add multimedia and text on your page. Facebook has a lot of potential for entrepreneurs as well as businesses that are looking to target a certain audience due to the distribution of Facebook ads.
There are several features to take advantage for Facebook Promotion. For example, by writing on users "wall" we are informing people about your company and directing them to your company's website. With a status update, which can include important links, everyone on your friends list will see up-to-date information on your company. There is also a photo application where we can create a gallery of images showing users who your company is and what you do. If your company has a blog, we can import your blogs onto the Facebook page, linking your blog onto the actual site. All of these tools will then generate more hits on your company website and blog.
With the rapid growth in social networking websites, using Facebook Marketing and Management is a strategy your company should take to increase page hits and spread your message through the top social networking community. Let 4 Net Solutions create a Facebook Marketing and Optimization strategy for your Facebook Campaign and presence.
Linkedin is the largest and most popular social community for professionals in the world with more than 100 millions users worldwide and spanning 170 industries. I can create a Linkedin Marketing and Management strategy and boost your company's profile while developing a strong list of connections to propel and grow your business into an industry leader.Linkedin is a business-oriented social networking website used to strengthen and extend your network of trusted contacts. With our Linkedin Marketing campaign, we will create a professional profile and use that to develop a strong list of professional contacts for networking purposes.
With Linkedin Groups, I can establish new business relationships by joining alumni, industry or professionally related groups. Through Linkedin Promotion, we can let other businesses know your company is out there and market yourself through the Internet's fastest growing social networking website.
With the rapid growth in social networking websites, using Linkedin Marketing and Management is a strategy your company should take to increase page hits and spread your message through the top social networking community. Let 4 Net Solutions create a Linkedin Marketing and Optimization strategy for your Linkedin Campaign and presence.
Call Me Today and Request a Social Media Case Study!
You've heard people mention it, but you may not know exactly what Twitter is or how it may be beneficial to your company. Twitter is the newest social media craze allowing users to post 140 characters about whatever they want. At Direct Hit Solutions, we are Twitter experts and we have mastered getting our point –and your brand—across in few amounts of words. So if you don't get Twitter, we do.
Just in case you're skeptical about the power of Twitter, here are some interesting Twitter facts you should know:
3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.
1 week. The time it now takes for users to send a billion Tweets.
50 million. The average number of Tweets people sent per day, one year ago.
140 million. The average number of Tweets people sent per day, in the last month.
572,000. Number of new Twitter accounts created on March 12, 2011.
460,000. Average number of new Twitter accounts per day over the last month.
182%. Increase in number of mobile Twitter users over the past year.
Twitter Marketing and Management is an essential strategy in order to gain additional exposure and improve your viral marketing results. With more than 12 million regular users, we can create a profile and develop a long list of users following you.
Twitter Promotion is the newest and most effective strategy in marketing your company and it continues to grow rapidly. It has recently become a real-time search engine, competing with Google and Bing to find information for searchers. The more your company is tweeting, the more exposure it will receive and the more it will show up in Twitter's search results.
With Twitter for business, we can design a company profile on Twitter and develop a large group of followers who will receive daily tweets with updated information about your company or information related to your business. Your tweets are displayed on the company profile page and delivered to your followers who are subscribed to your page and usually re-tweeted by other users to make your message delivered exponentially.
With the explosion of Twitter popularity and rapid growth in social networking websites, using Twitter Marketing and Management is a strategy your company needs to increase page hits and spread your message through the top social networking community. Don't be left out in the "Twitterverse." Let Direct Hit Solutions "tweet" your company to success by creating a Twitter Marketing and Optimization strategy for your Twitter Campaign and presence.
YouTube Marketing and Management is an essential strategy in order to gain additional exposure and improve your viral marketing results. With more than 6 billion monthly video views, we can develop a large following of friends to convey your message through the Internet's most dominant online video provider.Using a YouTube Strategy has been a great tool many viral marketers are using to gain exposure for their company. With more than 100 million daily views, we can use the site to create interesting video content to spread the word about your company. We offer consulting and marketing of your company's YouTube video through video optimization for a greater presence on the major search engines.
One of the key features YouTube has to offer is the ability to take YouTube videos and post them onto blogs and other social networking websites. We can use these videos to increase website hits when people view them on YouTube or other websites.
Here are some interesting statistics on YouTube videos:
In their first month on YouTube:
70% of videos get at least 20 views
50% of videos get at least 100 views
Fewer than 20% of videos get more than 500 views
Fewer than 10% of videos get more than 1,500 views
3% of videos get more than 25,000 views
Around 1% of videos get more than 500,000 views
Most YouTube videos achieve a relatively low number of views, but some achieve very high viewing figures.
The most popular videos are viewed from 1,000 to 100,000 times more than a typical video.
With the rapid growth in social networking websites, using the YouTube strategy in marketing your company should take to increase page hits and spread your message through the Internet's most popular online video provider. Let 4 Net Solutions create a YouTube Marketing and Optimization strategy for your YouTube Campaign and presence.