WebSite Makeover

Does Your Website Need a Facelift?

It is not unusual for a website to outgrow itself and become less effective over time. When you find that your website is no longer user-friendly, has an outdated design, is difficult to update or is just not effective in communicating with target audiences, it is time for a website makeover.

Website makeover projects often involve a complete redesign, development of a content management system (CMS), custom web applications, search engine optimization (SEO) or all of the above. Each website makeover project is customized based upon your organization's unique needs so that your new website will not only show immediate improvement, but also provide a solid foundation for future growth.

 A website makeover can lead to a number of positive outcomes, including:

  • Improved Design & Brand Identity

  • Improved Information Architecture and Usability

  • Improved access for the visually impaired

  • Increased Visitor Conversions (e.g. Inquiries, Sales, Donations, Registrations, etc.)

  • Enhanced Content Management Capabilities

  • New Features or Functionality

  • Improved Search Engine Performance and Online Visibility

  • Integration of Social Media and Other Outreach Tools

Update and re-design of an existing site should be considered every couple of years or so in order to keep a fresh looking information source for your customers. Just like fashions change, so do site design standards and facilities, and the browsers used to view them. Today's standards are defined by the World Wide Web Consortium (W3C). Sites that are not properly coded to recent standards risk incompatibility problems with present and future browsers. Standards compliant browsers such as Internet Explorer 8 may not correctly display web pages that were designed using yesterday's (now incompatible) code, in much the same way that old browsers, such as Internet Explorer 6 does not correctly display many current websites.